SoftbriteCookiePolicy.

Cookies are small text files that are placed on your device (computer, tablet, smartphone, or other internet-connected device) by websites you visit. Cookies are widely used across the internet to make websites function properly, to provide a better browsing experience, and to supply information to the operators of websites.

Cookies may be "first-party" cookies, which are set by the website you are visiting, or "third-party" cookies, which are set by a domain other than the website you are visiting. Cookies may also be classified by their duration: "session cookies" are temporary and are deleted when you close your browser, while "persistent cookies" remain on your device for a set period or until you delete them manually.

These cookies are strictly necessary for the operation of our website. They enable core functionality such as user authentication and account login, session management and security, navigation between pages, shopping cart and purchase processing, and protection against cross-site request forgery and other security threats. Essential cookies cannot be disabled without significantly impairing the functionality of the website. These cookies do not collect personal information for marketing purposes.

These cookies help us understand how visitors interact with our website by collecting and reporting information about usage patterns. The data collected is aggregated and anonymized. It includes which pages are visited most frequently, how long visitors spend on each page, how visitors navigate between pages, which links are clicked, what errors occur during browsing, geographic region of visitors (country/city level, not precise location), and device type, browser type, and operating system. We may use third-party analytics services, such as Google Analytics, which set their own cookies. These services help us analyze website traffic and identify areas for improvement. The analytics data collected does not identify individual users.

These cookies may be used to track the effectiveness of our advertising campaigns, understand which marketing channels drive traffic to our website, measure conversion rates from advertising to website visits and purchases, and build audience profiles for targeted advertising on third-party platforms. Marketing cookies may be set by third-party advertising platforms, including Google Ads, Meta (Facebook/Instagram), and other advertising networks. These third parties may use the information collected through cookies to display relevant advertisements to you on other websites and platforms. Softbrite does not control the cookies set by these third parties.

These cookies remember your choices and preferences to provide a more personalized experience on our website. They may store information such as language preferences, currency display preferences, previously viewed catalog items, and display or layout preferences. Preference cookies enhance your experience but are not essential to the operation of the website.

The following provides additional detail about the primary cookies and tracking technologies used on the Softbrite website. This list may be updated from time to time as we add or modify features and services.

Session authentication cookies: essential, first-party, session duration. Used to maintain your logged-in status as you navigate the site.

Security cookies: essential, first-party, session or short-term persistent. Used to protect against unauthorized access and cross-site attacks.

Google Analytics cookies (_ga, _gid, _gat): analytics, third-party, persistent (up to 2 years). Used to distinguish users, throttle request rates, and analyze website traffic.

Advertising platform cookies: marketing, third-party, variable duration. Set by advertising platforms to measure campaign performance and build audience profiles.

You have several options for managing cookies on your device. Most web browsers provide settings that allow you to view the cookies stored on your device, delete some or all cookies, block all cookies from all websites, block cookies from specific websites, block third-party cookies while allowing first-party cookies, and set your browser to notify you when a cookie is being set so you can accept or reject it on a case-by-case basis.

To manage cookies in popular browsers, consult the help documentation for your browser. Please note that blocking or deleting certain cookies may affect the functionality of the Softbrite website. In particular, blocking essential cookies will prevent you from logging in, making purchases, or accessing your dashboard. Blocking analytics cookies will not affect your use of the website but will reduce our ability to improve the site based on usage data. Blocking marketing cookies will not affect your use of the website but may result in less relevant advertising on third-party platforms.

For more general information about cookies and how to manage them, you can visit allaboutcookies.org or the Network Advertising Initiative's opt-out page at networkadvertising.org/choices/.

Some browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites requesting that they do not track your browsing activity. There is currently no universally accepted standard for how websites should respond to DNT signals. At this time, Softbrite does not alter its cookie practices in response to DNT signals. We will monitor the development of DNT standards and update our practices if a uniform approach is established.

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in technology or applicable law, or changes in our business practices. Updated versions will be posted on this page with a revised effective date. Material changes will be communicated to registered users.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and tracking technologies.